Ovia
Ovia
Helping professionals earn from their networks through AI-powered referrals.
Ovia
Helping professionals earn from their networks through AI-powered referrals.
From initial idea to market validation: exploring, strategising, and testing customer demand to build a viable business.
From initial idea to market validation: exploring, strategising, and testing customer demand to build a viable business.
What if every professional could earn from recruiting?
What if every professional could earn from recruiting?
What if every professional could earn from recruiting?
LinkedIn professionals with online followings are missing out on £5,000–£50,000 per year in untapped recruitment referral fees hidden within their already engaged audience. How can professionals generate near-passive income?
LinkedIn professionals with online followings are missing out on £5,000–£50,000 per year in untapped recruitment referral fees hidden within their already engaged audience. How can professionals generate near-passive income?
Problem 1
Unaware of Hidden Referral Opportunities
Problem 2
Time-consuming sentiment
Problem 3
Untapped Community Value
Validating market response
Validating market response
Validating market response
We interviewed professionals and ran fake-door tests—proving demand for effortless referral income. Both referrers and companies responded strongly to the model.
We interviewed professionals and ran fake-door tests—proving demand for effortless referral income. Both referrers and companies responded strongly to the model.
Qualitative Interviews
8 LinkedIn influencer interviews
Quantitative Signups
500 targeted ad to direct to landing page
Results
Results
Results
Early research revealed strong demand for a referral monetisation platform—particularly among creators and professionals with niche expertise.
Early research revealed strong demand for a referral monetisation platform—particularly among creators and professionals with niche expertise.
Qualitative Insights
70% of professionals (LinkedIn influencers, freelancers, newsletter creators) expressed interest in earning referral fees.
Newsletter creators preferred embedded roles over LinkedIn posts (5:1 ratio).
Reputation protection was the top concern for all participants.
70% of professionals (LinkedIn influencers, freelancers, newsletter creators) expressed interest in earning referral fees.
Newsletter creators preferred embedded roles over LinkedIn posts (5:1 ratio).
Reputation protection was the top concern for all participants.
Quantitative Insights
3.8% landing page CTR and 8.2% sign-up conversion.
Highest conversion from tech newsletter creators (12%) and niche freelancers (9%).
3.8% landing page CTR and 8.2% sign-up conversion.
Highest conversion from tech newsletter creators (12%) and niche freelancers (9%).
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